Corporate Member Engagements

Iasa helps members reach their business goals by driving the quality and impact of Architects in the organization. Iasa Engagements provide direct, hands-on support to drive the implementation of best practice complimenting Education, Research, Outreach and Communities. Iasa Engagements accelerate the changes needed to attain higher levels of “modern” technology architecture, stakeholder alignment and outcomes.

In line with the Mission Statement tomake architecture the most educated, capable, and recognized profession in the world, Iasa is introducing Engagements; a range of for-fee offers that aim to accelerate the journey that many architects and architecture groups are on, towards business alignment, value delivery and outcome focus.

Iasa frequently finds that low-maturity architecture teams have less engagement with business leaders, produce documents and artefacts that are rarely read or referred to and often the architects themselves have limited business exposure. To complement corporate membership, training and certification, Iasa has completed the development and pilot of several on-site engagement offers, to be performed by our leading trainers and principal instructors. The engagements baseline the staff, establish the necessary process and organizational structures as well as create and drive the necessary changes. Elements of an engagement include:

  • Documenting a baseline across people and process, identifying a forward-plan
  • Establishing a Competence Center focused on Enterprise Architecture competencies
  • Development of the Engagement Model based on the Iasa Framework
  • Programs for Executive Awareness, High Potential Architects and Team Leaders
  • Whole team Certification

Engagement Packages

Currently, three packaged offers have been developed:

1. Rising Star:

A baseline assessment of people, process and culture and producing an outline plan. Intentionally of short duration, this baseline assessment investigates Architecture alignment with business outcomes. The Iasa architecture maturity model encapsulates the necessary transitions from one maturity level to the next so that the assessment provides a baseline and can be repeated as a benchmark over time.

An online survey forms part of the assessment The engagement delivers a full report that documents joint findings using a “rising-star” chart; Iasa approach is always to focus on the future state and outcomes prioritized by increasing the ability to execute and reducing the time to value. This assessment can be repeated over time and is offered only as a fixed price engagement.

2. Gaining Speed:

On-site engagement accelerates the adoption and improves the engagement model through coordinated bottom-up and top-down activities that bring concepts such as collaboration, transparency and alignment to life.

The top-down activities start with stakeholder assessment and influence mapping and then focus on aligning Architecture to Enterprise performance; focusing on outcomes and communication coaching (story telling).

Built upon the concepts of change management, the bottom-up approach focuses on four areas of capability:

  • Role clarity: A full review of Architecture role and level clarity so that job descriptions are aligned with career and lifecycle thinking.
  • Coaching: We will establish and run a mentor and coaching program (using internal staff as well as external relationships across IASA network)
  • Community: Reinforce the Architecture community and, in conjunction with IASA account manager, plan and coordinate a 12 month program and calendar of activities. We will provide support for repository integration with the community as well as conversation moderation across all Architecture forums.
  • Artefacts: We will review all Architecture artefacts, building on the templates and IP available through Membership.

To socialize and communicate Architecture outcomes across the stakeholders, we participate and contribute to a series of post-project reviews as a key learning opportunity for architects. Time is included for director and executive follow-up actions. Further coaching time is included so that as we “close the cycle”, we can learn and enhance the early definition of Architecture contribution in future projects.

Finally, Engagement Governance is included and will cover the normal planning and milestones, a bi-weekly review with reporting, a mid-point quality review in addition to the engagement final review at around the six-month mark. Two check-in and tracking milestones are proposed at nine and twelve months.

3. Working Teams:

Custom co-delivery engagements, coaching and reviewing outcomes, with a “teach to fish” approach. Iasa partners closely with all corporate members and offers longer-duration or custom engagements to further build relationship and tenure. Custom engagements are possible where an allocation of hours is jointly managed at a standard rate. Previous delivery engagements have covered:

  • Initial Assessment Planning
    • 1-2 days of onsite planning, 3-4 weeks in advance of an Assessment
    • Delivers a detailed execution plan, top-level organizational model and top-level stakeholder map
  • Engagement Model Development
  • Iasa Framework Adoption covering
    • Architecture Lifecycle definition
    • Architect Roles and Responsibilities
  • High Potential program creation
  • Skills Analysis and Learning Planning
  • IT Executive and C-Level training
  • Team Certification

The three engagement offers are all based on an underlying “time is value” proposition:

  • For Architects in an organization to develop skills quicker (cf. Forrester)
  • For Iasa to coach and increase the capability of individual architects in an organization
  • For the organization to reach an integrated Architecture approach sooner that enables business outcomes

Corporate Membership is a pre-requisite as Community and outreach is an essential part of an Architects development. By driving the attainment of desired maturity levels, reducing the time to Architecture Maturity (the desired outcome), Iasa helps organizations demonstrate the impact that IT Architecture can have on business objectives.

More Info

Collaborating Members

David Slight, FBCS, CITP

David’s career spans 35 years of technology, business and change. Now as a senior management consultant specializing in change, value and outcomes, David is a recognized, experienced professional with strong leadership skills, noted for designing and building new teams, creativity and innovative thinking, passionate about business performance technology and people. An expert and proven track record in driving outcomes to achieve business and technology value for stakeholders across both change planning and execution.

Location: Bellevue, WA, USA (PST)

David has built multiple Architecture and Consulting teams including a WW team of Business Consultants and an Enterprise Architecture Centre of Excellence for Microsoft. These teams have always been focused on helping customers adopt the latest communication, social and collaboration technologies by working with business teams alongside IT.  Working with personas & scenarios, capability and maturity frameworks, and a range of change management tools the teams were able to drive change for both process and unstructured work that can be planned, measured and aligned with business priorities. The interdependencies across people, culture, workplace and technology are highlighted, coordinated and managed to effect and accelerate successful change programs, supported by technology, to drive transformation and to realize benefits and holistic cost savings.

With 18 years at Microsoft, in numerous strategic and consulting roles, David has worked with both Public and Commercial organizations and has direct experience with Pharmaceuticals and large banks in Financial Services. Recently venturing into Facilities Management, David is developing cross-silo strategies for large organizations as the Workplace and approach to work evolves through co-working, virtual teams, remote workers and a new modern approach to workplace design.

Prior to Microsoft, David worked at the Union Bank of Switzerland in IT Strategy for five years, where he was involved in front office, settlement rationalisation and IT re-engineering programmes and before that at Acorn Computers, which became ARM.

During his career, David has built a reputation for understanding the impact and value of technology to business.  Speaker topics that David can cover include Outcomes and Accelerating Change, the NEW New-World-of-Work, The End of the IT Department.

David has published articles on Business Value, the future of branch banking, the introduction of technology for Independent Financial Advisors and many years ago, the early use of satellite imagery to track ice-flows.

Capabilities: Executive Relationships, Enterprise Level Strategy Planning, Change Management, Governance, Coaching and Mentoring, Team Forming, Leadership and Benefit Measurement and Management.  More at


Andy Ruth

Andy started his career in a world where mainframes ruled the earth, working on flight simulators for the US Navy. He was fortunate enough to experience mid-sized and micro-mini computers coming into existence, along with the evolution of TCP/IP, the Internet and cloud-based computing.

During the first octave of his career, Andy strived to gain IT experience in all industries, in as many use cases as possible, and to spend time in each field-based role available. He also worked in organizations as part of the IT staff in order to gain experience in that space.

In the early 2000s, Andy created the Microsoft Certified Architect (MCA) certification program for Microsoft and then joined the Enterprise Services team as role owner for the Architect and Consultant roles at Microsoft. In that position he established the Architect role with the HR team at Microsoft and created the career ladders for the role. He then started his current consultancy and also joined Paul Preiss at Iasa, and with the help of the Iasa Board of Education (BOE) created the certification and training programs currently used at Iasa.

Andy and Paul created and delivered the first versions of the Foundation courses and certification over a six week period and have worked with the community of Iasa architects to evolve the courses into what they are today.

Currently Andy works for Amazon on the AWS solution architecture team. At Amazon, he is delivering the AWS Cloud Adoption Framework (CAF) and Cloud Adoption Methodology (CAM). In his spare time Andy focuses his efforts on a new approach to educating and introducing the next generation IT leaders into the workforce, and to bringing apprenticeship to IT.

Andy proudly achieved and holds the Microsoft Certified Architect (MCA) certification as well as the Iasa CITA-P certification. Andy is also the author of several books, courses and whitepapers covering a myriad of topics and has been a speaker at several international technical conferences. If you are in Seattle, consider reaching out as on any given Wednesday he and other architects try to get together to discuss the impossible, the improbable, and the unlikely.

Max Poliashenko, Ph.D., CITA-P, MCA

Max’s career spans 28 years of science, technology, business and IT architecture. Max leads Enterprise Product Architecture across Wolters Kluwer Tax & Accounting Division.  He defines its Technology Strategy as well as Enterprise Architecture governance of its software products across 16 business units on 5 continents. Prior positions included: Chief Software Architect at Sage and Enterprise Architect at Bank of America. Max is active in IT Architecture community. He has served for many years on Iasa Architect Education and Certification committees, and on Microsoft Certified Architect (MCA) steering board. Max is Iasa Fellow since 2009, holds MCA (2007) and CITA-P (2010) certifications, and served on multiple CITA-P and MCA boards. Max speaks 10 languages and is a world traveller. Location: Atlanta, Georgia, USA (EST)

Max started working at Wolters Kluwer in 2010 as a Chief Enterprise Architect of its CCH US business unit. He has built an EA team from scratch there which tried to align BU’s technology strategy with business goals. His team also became responsible for defining the Cloud architecture of company’s flagship product suite, and then driving Scalability, Performance, High Availability architecture improvements its customer-facing Cloud applications. In this capacity, Max set up Enterprise Architecture governance, chaired Architecture Review Board, drove Technology due diligence of M&A projects and organized Software Architect training and education across the company.

Two years ago, his responsibilities expanded globally across the entire Wolters Kluwer T&A division with 16 business units on 5 continents. Besides driving adoption of EA processes and activities from US to the Global Division, he also started a Software Security Assurance program, whose goal is to dramatically improve security quality of company’s Cloud software products. He has created a dedicated SSA team within EA, armed with corresponding tools and experts, which in collaboration with product development teams drive security improvements in the software products.

Prior to Wolters Kluwer, Max worked at Strategic Architecture Management team in Small Business and Consumer Division of Bank of America, performing EA functions at the division level, then representing his division at Bank’s CoEs, as well as leading the architecture of its several strategic projects. On behalf of the Bank, Max participated in several industry technology advisory boards.

During his career, Max has built a reputation and expertise in Software and Enterprise Architecture. He has actively participated in definition of MCA certification requirements, as well as Iasa’s architect skillset and certification requirements. He has served as reviewer on dozens of certification boards and successfully mentored architects to achieve certifications. Max also regularly teaches Iasa’s Architecture courses internationally.

Max has published articles in scientific and IT magazines, and has a US patent on SSO technology. Speaker topics that Max can cover include Enterprise Product Architecture, Solutions Architecture, Software Security, High Availability, IT Architect Skillset, and Architectural Quality Attributes.

Capabilities: Business and Technology Alignment; Technology Strategy; Enterprise Product Architecture; Security Assurance; Architecture and Security review; Coaching, Mentoring, and Teaching Architects; Leadership and Change Management skills.  More at

Vinu Jade, Enterprise Architect

In 25+ years of work experience, Mr. Vinu Jade, a practicing Enterprise Architect at jDruids presently, has held leadership roles including Technology Advisor, and Chief Architect & Technology Officer at Major Automotives in United States as well as India.  He presently heads the IASA India Operations as its Chapter Lead and Ambassador. He is involved in Strategic directions to Banks and regulatory boards in APAC.

In recent past, he was Chief Enterprise Architect at Asia’s Largest Banks in China, and Malaysia. He has worked as Head of Corporate Technology Group, leading Enterprise Architecture, in Asia’s Largest IT Systems Integrator. He has worked an Advisor to CIO at South Africa’s Large transport Enterprise. He has experience in working in Telecommunication, Hospitality & Hi tech industries in a strategic role for driving IT organization.

He is an expert in providing corporate level practical Enterprise Architecture Orientation to large number of senior architects at major System Integrators, Banks and Automotive organizations in India, United States and APAC, adopting IASA Methodology and leading EA frameworks. He has been a part of Academic Advisory council for Computer & Software Architecture in universities in United States and India.

Highlights: Enterprise Architecture & Strategy, Business Transformation, Legacy Modernization, IoT / Mobile strategy and Business Process Modeling. He is focused on aligning IT Strategy Roadmap for Business value. He is an expert in Core Banking, Supply Chain, BigData Analytics and CRM domain modeling.

Vinu holds a Masters Degree in Electrical Engineering from Indian Institute of Science, Bengaluru, India in 1989, and Bachelors Degree in Electrical Engineering from Bangalore University, Bengaluru, 1984-85, India

Visit:  My Bio Data and Experience,  LinkedIn Profile , Iasa India Chapter and jDruids | +919449825324 India | +60132718213 Malaysia

IASA India Office   #3405 14th Main. Indiranagar, Bangalore, KA, India 560008

Mick Callan – President IASA Ireland

Mick is an experienced IT Architect having worked in IT for 20 years years since graduating with a Degree in Computer Applications from Dublin City University. A seasoned IT professional with a wealth of experience in the strategic selection, design and delivery of complex systems, he is a passionate exponent of the role Enterprise Architecture can play in delivering benefits to organizations through business and IT alignment.

Mick works for EirGrid, the Grid Operator in Ireland in a role encompassing Business, Technology and security Architecture. He has developed key corporate strategies around cloud and mobile computing and is currently working to enhance the security landscape of EirGrid.

Mick is leading the profession of IT Architecture in Ireland as president of IASA Ireland. With a growing team of senior IT professionals onboard, the Irish chapter of IASA is driving the IASA message in Europe with yearly conferences of international speakers, regular events and engagement with the architecture community.

Mick has developed proven strategic, business engagement and technical skills throughout his career include delivering an onsite warning system to monitor high precision machines for a Swiss tooling company, delivery of the innovative EirGrid Winter Peak Demand Reduction Scheme cloud application and the design of the award winning EirGrid iPhone application.

Along with well-developed leadership, communication and planning skills, he has displayed strong strategic and innovation skills in the selection and integration of cornerstone technical solutions involving enterprise file sharing and mobile device management. Mick’s enthusiasm for technology is supplemented by qualifications in Enterprise Architecture (TOFAF 9.1, IASA), IT Strategy (IMI Diploma in Cloud Strategy), ITIL and Prince2.