Outcome Model: Business Model Canvas (BMC)
Used to understand how the overall business works from suppliers to customers. Links to customers as stakeholders, as personas who are understood using a customer journey map. Applies to outcomes in Digital Business; read more in the ITABoK article on Decisions.
To learn more, watch this Learning Shot or a presentation by Gar.
- Business
- Enterprise
- Information
- Infrastructure
- Software
- Solution