Once the customer personas are identified it is possible to map out their journey. The journey map is one of the most useful tools in understanding a solution, the services it needs and the final MVP (minimum valuable product). In addition CJs can provide many areas for innovation. They also are a great tool for identifying impacted business capabilities.
- Customer Experience: https://itabok.iasaglobal.org/itabok3_0/Customer-Experience
- Customer Journey: https://itabok.iasaglobal.org/itabok3_0/Journey
- Understanding the Customer LS: https://itabok.iasaglobal.org/understanding-the-customer/
- Customer Journey LS: https://itabok.iasaglobal.org/customer-journey-learning-shot/